Breaking the Impasse Through Upgrading, Reshaping Marketing: Zhengqing Group’s 2026 Marketing Kickoff Conference Concludes Successfully

The sound of war drums beats urgently—now is the time to forge ahead. From January 14 to 17, 2026, the Zhengqing Group’s 2026 Marketing Kickoff Conference was held in grand style at the Crowne Plaza Huaihua in Hunan, centered around the theme “Upgrade to Break the Impasse, Reshape Marketing” and guided by the guiding principles of “extremely high standards, extremely streamlined actions, extremely rapid execution, and exceptionally significant results.” Chairman and President Wu Feichi, the senior management team, and all members of the Marketing Center gathered together for a four-day, three-night agenda that was both tightly packed and highly pragmatic, brimming with highlights. From training and capability building to co‑creating strategies, from rallying ceremonies and contract signings to honoring achievements, the event comprehensively forged team consensus and reignited momentum, setting a clear course and building momentum for the year ahead.

Empowering First, Laying a Solid Foundation for Breaking the Impasse

Alone, one moves fast; together, one goes far. Right from the opening of the conference, the focus was on capability building, injecting professional momentum into the marketing team. On the evening of January 14, the action‑oriented training session featured video lessons on “Strategic Alignment,” followed by premium refresher courses on “Condensed EMBA” and “Talent Acquisition and Leadership Development.” Coupled with real‑world case sharing and interactive discussions, these sessions deepened participants’ strategic understanding and refined their business practices. Covering everything from theoretical frameworks to hands‑on techniques, and from team management to talent development, the comprehensive curriculum provided robust support for marketers to tackle market challenges and strengthen their problem‑solving capabilities. Throughout the learning process, all attendees forged a shared vision, while lively exchanges sparked innovative insights.

On January 15, the centralized meeting session commenced in full. The Group released Documents No. 1 through No. 4 for 2026, outlining the strategic direction for the year. The Marketing Center provided a detailed breakdown of the key elements of the annual plan and the Market Department’s operational roadmap. Core business units—including the Thousand Counties, Ten Thousand Townships project, progress on the “Pain-Free Nation” strategy, digital and intelligent marketing initiatives, as well as government affairs and market access—presented their updates in turn, establishing a clear framework for year‑long execution. Concurrently, a signing ceremony was held for the “Pain-Free Nation” project’s brokerage agreements, injecting critical momentum into the strategy’s implementation.

That afternoon, Zhengqing Fengtongning The First and Second Divisions, the General Agency Products Department, the Specialty Controlled‑Sales Department, and Zhengqing Haohai Company each held dedicated meetings to conduct in-depth discussions on their respective niche markets. During the evening’s collaborative planning session, teams from all departments, regional divisions, and provincial offices pooled their efforts to refine and finalize the 2026 operational plan, translating strategic objectives into concrete, actionable measures.

A showdown at the pinnacle showcases bold marketing prowess.

To spark the team’s innovative energy and competitive spirit, the proposal‑PK session on the morning of January 16 became the highlight of the conference. Teams from the Zhengqing Fengtongning Sales Region, provincial and regional general managers, as well as representatives from the exclusive‑distribution product division, the specialized sales‑control division, and Haohai Company, took to the stage one after another. With boundless enthusiasm, clear logic, and pragmatic measures, they presented their annual operational plans. Covering everything from market positioning and channel expansion to product promotion and sales‑driving initiatives, each team’s strategy was uniquely tailored and brimming with standout elements—demonstrating both deep market insight and a bold, enterprising marketing mindset. The intense competition was not only a test of capability but also an opportunity for sharing experience, providing all attendees with a platform for mutual learning and collective growth.

Oath-Taking and Signing Ceremony: Sharing the Mission of Development Together

With pen in hand, they set their sights on ambitious goals and vowed to shoulder their mission. On the afternoon of January 16, the conference moved into a solemn phase of signing responsibility agreements and rallying the team. The First and Second Divisions of Zhengqing Fengtongning, the Specialty Sales & Control Division, the General Agent Products Division, Zhengqing Haohai, the Commercial Department, and the Marketing Department took to the stage one after another, pledging their commitment to the targets with resolute oaths and embracing the mission of growth with unwavering conviction. Each signed responsibility agreement not only clearly communicates the objectives but also reinforces accountability at every level, underscoring the determination and sense of duty of Zhengqing’s marketing professionals: “No victory without breaking barriers—determined to achieve our goals.”

Subsequently, at the group level, key milestones and strategic initiatives for 2025, capital‑raising activities, and R&D efforts were presented in turn, enabling the marketing team to gain a comprehensive understanding of the group’s development trajectory and bolster their confidence in achieving success. Group executives and corporate advisors also delivered remarks, offering encouragement and motivation to the marketing team.

Dr. Wu Feichi, Chairman and President of the Group, delivered a concluding address that was both visionary and inspiring. He commended the hard work and remarkable achievements of 2025, and… Centering on the strategic goal of “building the world’s leading brand in rheumatology and pain management,” the company has unveiled a development plan to achieve “one billion in three years and ten billion in ten years,” while outlining five major upgrade initiatives and five key strategic campaigns. The speech clearly outlined five major areas of strategic upgrading—marketing, research and development, manufacturing, management, and capital—and focused on key initiatives such as “Thousand Counties, Ten Thousand Towns,” the “Big Whale” program, partnership‑based operations, a world free of pain, and achieving imminent success. It also emphasized that, through digital and intelligent transformation and the integration of industry, academia, research, and medicine, the company will build a health ecosystem dedicated to “a world without pain,” thereby driving leapfrog growth.

Crowned with Glory, Paying Tribute to the Power of Struggle

Over the past year, amid a complex and ever‑changing market environment, the Zhengqing marketing team has seen the emergence of many outstanding individuals and cohesive, high‑performing teams. The conference featured dedicated segments for annual performance awards and a team‑vs‑team competition award ceremony, where exceptional groups and individuals were solemnly recognized. Under the spotlight, certificates of honor and medals gleamed brightly—symbols not only of past achievements but also of inspiration for future progress. We pay tribute to every act of dedication and effort, and we hope that all members of the Zhengqing family will take these role models as guides, continuing to scale new heights and deliver even greater results in the year ahead.

The evening’s grand marketing gala dinner brought the team closer together amid laughter and cheer. All attendees raised their glasses in celebration, exchanged visions for the future, and, in a warm and spirited atmosphere, let go of stress and boosted morale—adding a heartfelt touch of warmth and unity to the event.

Symbiotic Team Building: Uniting Forces Across the Journey

On January 17, all participants took part in a marketing‑focused team‑building event, visiting the Group’s headquarters, the Hongjiang Ancient Commercial Town, and the Anjiang Agricultural School Memorial Park. Through walking and exploration, they gained deeper insights into the company’s culture and historical heritage, while collaborative activities strengthened camaraderie and fostered greater team cohesion. This engaging team‑building experience, rich in cultural significance and interactive fun, allowed everyone to unwind while further reinforcing the spirit of “moving forward together, thriving through mutual growth.”

Over four days and three nights, the 2026 Marketing Kickoff Conference concluded successfully. The event not only outlined the core objectives of the “Five Major Campaigns” and the “Five Major Upgrades,” but also rallied the entire Zhengqing marketing team, bolstering their confidence and resolve. In 2026, the Zhengqing marketing team will take this conference as a launching pad, steadfastly upholding the guiding principle of “Four‑Pole Thinking.” With bold determination to pioneer and experiment, and a pragmatic, responsible work ethic, they will spare no effort in conquering market challenges, embracing an inspiring spirit of “upgrading to break the deadlock and reshaping marketing” to write a new chapter of high‑quality development for the Zhengqing Group.