The inaugural Chinese Medicine and Agriculture Expo opened in Changsha, and the High-Quality Collaborative Development Promotion Conference for the Entire Traditional Chinese Medicine Industry Chain was successfully held.

On April 10, the inaugural Chinese Medicine Agriculture Expo and Chinese Medicine Agriculture Industry Conference opened with great fanfare at the Hunan International Convention and Exhibition Center (Mango Pavilion).

During the morning keynote session, Academician Liu Liang of the Chinese Academy of Engineering, Distinguished Professor at Guangzhou University of Chinese Medicine, and Director of the National Key Laboratory of TCM Syndromes delivered a speech. Using examples such as artemisinin and Tamiflu, he highlighted the original scientific and technological value of traditional Chinese medicine, with a particular focus on… Zhengqing Group Collaborative achievements. He stated that the qingteng alkaloid formulation “Zhengqing Fengtongning” has already met world-class pharmaceutical standards, and that in the future, they will continue to pursue sincere cooperation among industry, academia, research institutions, and medical professionals, firmly grasping a single vine to build a high-tech industrial chain, thereby driving the transformation of traditional Chinese medicine–based agriculture from a resource‑driven model to a technology‑driven one.

During the expo, Zhengqing Group set up a dedicated exhibition area to showcase its Zhengqing Fengtongning product line, the full‑chain achievements of Qingfengteng, as well as its innovative R&D capabilities in traditional Chinese medicine and its international expansion strategy. The exhibit comprehensively highlighted the company’s core strengths in the standardization, modernization, and industrialization of TCM, drawing numerous guests, business partners, and industry experts to stop by and engage in discussions, making it one of the event’s standout highlights.

That afternoon, the Promotion Conference on High-Quality Collaborative Development of the Entire Traditional Chinese Medicine Industry Chain was held as scheduled, chaired by Wu Feichi, Vice President of the China Association of Traditional Chinese Medicine, Director of the Hunan Provincial Center for Coordinated Regional Development of the TCM Industry, and Chairman of the Zhengqing Group.

In his address, Yao Zhen, Vice Chairman of the Hunan Provincial Association for Science and Technology, stated that Hunan is making every effort to build itself into a leading province in traditional Chinese medicine (TCM) and to establish a national hub for the TCM industry. The provincial association will take talent development, scientific and technological innovation, and collaborative innovation as key levers, leveraging the expertise of academicians and research platforms to promote the deep integration of TCM with modern biotechnology and artificial intelligence. It will also strengthen coordinated efforts among industry, academia, research institutions, and end-users to tackle critical challenges, thereby providing intellectual and technical support for the high-quality development of the entire TCM value chain.

In his address, Academician Liu Liang of the Chinese Academy of Engineering pointed out that Hunan boasts abundant traditional Chinese medicine resources and a strong industrial foundation, and that high-quality, coordinated development should be advanced in four key areas: leveraging ISO international standards to lead the standardization and internationalization of TCM; harnessing scientific innovation to enhance quality and efficiency across the entire “science–agriculture–industry–trade–medicine” value chain; deploying large AI‑powered TCM models at the grassroots level to address disparities in service access; and fostering regional collaboration among Hunan, Hong Kong, and Macao to establish a gateway for “Hunan medicines going global,” thereby promoting the distinctive flavors of Hunan. Authentic medicinal materials Going global.

In her address, Wang Guihua, Secretary-General of the China Association of Traditional Chinese Medicine, stated that this promotional event is a key initiative to address the “four shortages and two difficulties” facing the TCM agricultural sector and to facilitate precise alignment between production and sales. The Association will support Hunan in taking standard-setting as its guiding principle, refining a comprehensive, end-to-end quality‑control system, promoting standardized cultivation and brand‑driven development of authentic medicinal materials, deepening regional collaboration and market‑supply linkages, and striving to establish a national “Hunan model” for high‑quality development of the TCM agricultural industry.

During the signing ceremony, four major flagship projects were inked in a single event, spanning four key areas: joint development of testing platforms, full‑chain industry collaboration, financial support for industrial growth, and standardized under‑forest cultivation. Leading officials and distinguished guests witnessed the occasion. The successful launch of these priority initiatives marks a substantive breakthrough for Hunan’s traditional Chinese medicine sector in fostering government‑enterprise synergy, integrating industry with finance, and achieving end‑to‑end supply‑chain coordination.

Subsequently, 11 representatives from research institutes, Hong Kong and Macao institutions, city‑level, prefecture‑level, and county‑level entities, as well as universities and medical institutions, took to the stage one after another to present a comprehensive overview of Hunan’s strengths in traditional Chinese medicine, its scientific and technological achievements, and its industrial potential, thereby facilitating efficient alignment with industry‑chain resources.

This promotional event focuses on end-to-end collaboration across the “science, agriculture, industry, trade, and healthcare” value chain, streamlining key links such as policy alignment, research‑to‑market translation, project implementation, and international expansion. It comprehensively showcases Hunan’s profound heritage and dynamic growth in the traditional Chinese medicine (TCM) sector, highlighting the province’s distinctive resource advantages and robust industrial vitality. As a new starting point, Zhengqing Group will continue to deepen cross‑chain integration, champion standards‑driven development, and leverage technological innovation, fulfilling its corporate responsibility to help Hunan accelerate its transformation into a leading TCM province and a national hub for the TCM industry.