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The launch meeting for the Zhengqing Group's Marketing Digital Intelligence Platform in the Huaihua region, along with the July Regional Sales Analysis Meeting, was successfully held.
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Release time:
2025-08-15
On August 14, 2025, the Huaihua Regional Launch Meeting for the Group’s Marketing Digitalization Platform, along with the July Regional Sales Analysis Session, was successfully held in the third-floor conference room at headquarters. This meeting marked the official implementation of the group’s marketing digital transformation in the core region of the Marketing Center.
The meeting brought together Zhang Lingjian, the Huaihua Regional Manager, along with 15 business managers from various counties and districts. Yang Xiuchun, Assistant to the President, served as the meeting moderator, while leaders including Qiu Qunying, Assistant to the President and Deputy General Manager of the Marketing Center; Wang Xianping, Assistant to the President and General Manager of the Marketing Center; and Long Xianjun, Group Rotating President, attended online.
At the outset of the meeting, Qiu Qunying elaborated in detail on the strategic rationale and implementation goals behind building the marketing digitalization platform, emphasizing the approach of "driving construction through application, and promoting application through construction." She urged all business personnel to thoroughly master the functions of the marketing dashboard, transforming digital tools into a core competitive advantage for business expansion.
During the special training session, the head of the Enterprise Management Center systematically introduced the development journey and functional architecture of the marketing digital intelligence platform, while technical engineers conducted a platform operation demonstration and provided scenario-based application training. In turn, the attending business managers, drawing on their respective business characteristics, proposed more than 10 optimization suggestions regarding modules such as data classification and channel collaboration, offering valuable insights that will guide the platform's future iterations.
Zhang Lingjian demonstrated a comprehensive regional business analysis using the platform's cockpit data dashboard, visually showcasing the current performance status and untapped market opportunities. Based on the insights derived from the data analysis, the meeting formulated a targeted marketing strategy focused on "strengthening our competitive edge in key regions while breaking into underserved markets," and outlined detailed plans for the next phase of critical initiatives.
Wang Xianping, representing the group, congratulated the Huaihua region for being the first to successfully implement the platform, noting: "As the very first pilot area, Huaihua must refine its approach through careful summarization, laying a solid foundation for wider deployment in regions such as Gansu, Shandong, and Guangdong down the line."
In his concluding remarks, Long Xianjun emphasized that "building a digital and intelligent platform" is a crucial initiative for the Group to create a "seamless, pain-free Greater Health Service Ecosystem." He underscored that the development of this digital and intelligent platform is a key project in upgrading the marketing system, calling for the robust cultivation of a new marketing capability centered on "data-driven insights and smart decision-making." Meanwhile, the Huaihua region should fully leverage its strategic advantages—capitalizing on favorable timing, ideal geographical positioning, and strong internal support—to seize the opportunity presented by the platform's launch. This will enable a comprehensive enhancement of marketing efficiency, customer service quality, and team management, ensuring that the annual targets are not only met but also exceeded, ultimately setting a benchmark for the Group’s high-quality, sustainable growth.
Copyright Hunan Zhengqing Pharmaceutical Group Co., Ltd.
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