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Zhengqing Group was selected as a benchmark enterprise for 'Huxiang Fine Products' Small and Medium-sized Enterprise Brand Capability Enhancement in 2021.
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Release time:
2022-02-16
Recently, the Hunan Provincial Department of Industry and Information Technology announced the selection results of the 2021 "Huxiang Fine Products" SME Brand Capability Enhancement Benchmark Enterprises. After pilot enterprise application, municipal (prefectural) industry and information technology bureau recommendation, expert review, and other procedures, a total of 30 "Huxiang Fine Products" SME Brand Capability Enhancement Benchmark Enterprises for 2021 were selected. Zhengqing Group successfully made the list, becoming the only selected enterprise from Huaihua City.
The "Huxiang Fine Products" SME Brand Capability Enhancement Three-Year Action Plan (2021-2023), adhering to the principles of enterprise-led, innovation-driven, quality-first, and sustained effort, aims to significantly enhance the core competitiveness of SMEs in terms of quality, standards, management, and brand. It seeks to build a full-lifecycle brand service system supporting SME brand cultivation, brand promotion, and brand protection, promoting "Huxiang Fine Products" to become a new benchmark guiding the "specialized, refined, distinctive, and innovative" development of SMEs across the province, creating a batch of "memorable, well-known, and marketable" "Huxiang Fine Products" brands, and improving the specialization level and capabilities of SMEs.
The action plan clearly states that it will focus on the "four foundations" of industry and key areas of a strong manufacturing province, concentrating on cultivating "Huxiang Fine Products" enterprises centered around unicorn companies, invisible champions, and "specialized, refined, distinctive, and innovative" "little giant" enterprises. Each year, about 100 "little giant" enterprises will be organized to implement "Huxiang Fine Products" SME brand capability enhancement pilots, driving over 1,000 SMEs to participate in brand capability enhancement actions, and cultivating about 30 "Huxiang Fine Products" SME brand capability enhancement benchmark enterprises.
Copyright Hunan Zhengqing Pharmaceutical Group Co., Ltd.
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